10 ways of boosting your hair extension business

The results of your SWOT analysis will be the basis for your marketing plans and

Source: 'What they don't tell you about getting started in the hair extension business' summary from page 20 - 35 author Shawe D 2007

Overview
The first ebook to advise you on 'Getting started in the hair extension business'

This "little ebook" (one of its advantages is its manageable size) is great for exactly what it says, a really practical guide for someone wanting to start up in this obviously very fruitful and expanding field.  It is rather surprising that there seems to be nothing much available just on this subject – certainly every lady I know without exception has extensions!

The length and approach seem to be just about right, and the effectiveness of someone who is perhaps not all that well informed initially, but enthusiastic, will be definitely increased by having this book to turn to from time to time.  The information is accessible; Diane evidently knows her subject backwards, but the reader is in no way subjected to overload.  The title is excellent and will lead the Internet searcher straight to the right place.

5) Be Classy (even if your working from home)
It's best to set your hair extension studio up so that the right impact is made right from the moment the clients make an entrance or you make an entrance. Remember that the more professional the hair extension studio looks, the more you will be able to charge,cheap hair extensions, as you will attract a more up market clientele. I always advise that the overall look must not out way the warmth and welcome of the studio. Clients like to feel relaxed with the staff and environment, not as if they are on show.

10) Don't be afraid to change with the times. If your hair extension studio starts to look outdated give it a facelift. Invest in the latest equipment. Make sure that the chairs not only look good,hair extensions, but also feel comfortable. If you are mobile make sure your equipment is up to date in line with your techniques.

You can take this alliance as far as you like. You could set up shop together, or just refer clients to each other. You could do some advertising together and share the cost. Another idea is to hand out gift vouchers for each other. Each gift voucher could be for a free service.

They might also refer some of their customers and friends to you. Do this especially with the staff of beauty and fashion shops in your area. They are ideal people to get referrals from.

7) Always protect the clients clothing. There should be a cupboard or rack for coats, or like some hair dressers have,remy hair extensions, a small dressing room for clients, who are given a gown to wear. This is a great idea as it removes the problem of high collars being in the way and clothes being ruined.

1) Form business alliances
Join up with other businesses to help each other build a bigger clientele.
Form an alliance with another business that has the same type of clientele as yours, for instance a business which involves beauty, nails, tanning, or fashion.

decisions. Here's just 10 highlighted points that you could attend to immediately to help boost your hair extensions business.

3) Network
Throw the occasional cocktail party and invite the surrounding business owners, managers and employees of your choice. If you can build relationships with these people you may gain them as clients. Remember most men have girlfriends or wives and most women have other lady friends also.

It's best if you both cater to clients who are at the same end of the market. If you cater to the upper class there's not much point in marketing to people who simply can't afford to come to your hair extension studio.

8) Get rid of shabby items. Make sure there is a place for everything and enough storage space,human hair extensions, so that the hair extension studio can be kept tidy. Get rid of the old wraps, used or shabby towels, and worn brushes. Never have dirty combs or tongs lying around. All of these things make a bad impression on clients.

4) Get Quality Training
There are over 36 different hair extension techniques in the market place. If you really want to plan to be a success in this market, then you have to choose to become totally proficient in several techniques. There are many types of clients out there with varying hair problems, plan to be of service to you target market. Restricting yourself is restricting your potential income.

9) No Carrier bags or damaged cases. If you are mobile don't turn up with carrier bags or a damaged beauty case. Make sure you are presentable and that your hair looks emaculate.

2) Choose a business where the people have the same business ethics as yours and a good database of clients.

6) Flowers at reception or at your home always add a touch of class. So does a smiling face, which helps to make each client's, visit a welcoming visit right from the start. You can make the waiting area more impressive by including a great retail area, some hair extension brochures, and a book containing before and after photos. Provide some new, interesting magazines and hair books. Toss the old or torn ones out.